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The Truth behind Advertising
Advertising is more than just the means of disseminating product information. It is a primary communications tool of our economic system. Moreover, aside from its diverse role as a persuasive communication tool, it is also part of the everyday culture of virtually everyone. Actually advertising is a ...
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Effective Customer Communication
Organizations are open dynamic systems for transforming resource inputs into saleable outputs (goods & services). They are created to provide useful products and services that satisfy the needs of customers and provide value to stakeholders. But the interests of various stakeholders (whether emp ...
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The Marketing Research Challenge
Many firms, driven by a need to better communicate with their customers and other stakeholders, recognize that marketing "is not a specialized activity at all. It encompasses the entire business and is necessary for a healthy business . It is the whole bu ...
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IT Challenge Consumer Wants
Successful companies are those that can recognize and respond profitably to unmet needs and trends in the macro-environment. Unmet needs always exist. Companies could make a fortune if they could solve any of these problems: a cure for cancer; chemical cures for mental diseases; non-fattening tasty ...
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The 4 Consumer Rights
The following four rights are the basis of much of the consumer-oriented legislation that has been passed during the last thirty years. These rights also provide an effective outline of the objectives and accomplishments of the consumer movement. - The right to safety The consumers' right to saf ...
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Protecting Against Identity Theft
Identity theft is a horrible problem. Those whose identities are stolen must go through so much legwork just to get their lives back on track. The worst part about identity theft is the fact that so many people believe that it could never happen to them. In all honesty, they could be no further from ...
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Phone Cards Are Here To Stay
Aren't you tired to wait in line in order to pump a coin into a telephone machine? Even if you are not one of those people who have to think twice before placing a call, purchasing a phone card can save you precious time and reduce your calling stress to minimum. In fact, collect calls, credit c ...
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Grocery Tips for Consumers
You know those instances when you head to the grocery store to buy a specific number of things but instead end up spending a lot more than you expected on things that you had no plans of getting? It happens to everybody. We go to the supermarket, believing that we will only be spending x amount of d ...
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Effective Credit Control for Your Business
Running a business on credit is one of the most professional things you can do, whilst also becoming one of the most risky. As soon as you offer credit to your customers you are opening yourself up for severely late payment, or worse still, no payment at all, which can be crippling for any bus ...
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